I worked with Frea Lewis aka Sugar Mummah to help her to create a logo for her new business.. she is a really talented chef creating her own inventive desserts, biscuits and cakes. She is filling up the local cafes of Port Macquarie, Australia with her mouth watering treats. Here’s my catch up 6 months into her small business adventure…
Rebecca - So let’s have a little potted history of the path that led you to start Sugar Mummah…
Frea - “At 18 I did two years of acting then, as any good actor does, I became a waitress! I always had my head in the kitchen (not just flirting with the chefs!). It intrigued me: the pace, the drive, the art!! After 10 years of managing restaurants ( including a move to London where I became a barista… loved it!)
Back home (Australia), I got a job in my-now-partner-in-crime’s restaurant called Fusion 7. He was stuck for a chef so I offered to help….2 weeks later I felt like I was home, everything fell into place and I felt a calm in myself that I had never known. I started my apprenticeship in cooking at 29! Desserts were kind of thrown at me and I felt like the universe finally had ideas for me… and I have never looked back. “
R: When we first started discussing your logo, you were full of excitement and trepidation. Six months in...what three words best describe how are you feeling about Sugar Mummah today?!
Frea: Tired, blessed and excited !
R: What is your signature sweet and why?
Frea: Well the favourite is the salted caramel “Kingston” it’s a twist on an Australian classic ! 2 x coconut and golden syrup biscuits with salted caramel buttercream in between …I don’t know what my signature sweet is yet! I feel I’m still trying to work that out and I’m loving that journey!
R: Where does your flavour combination inspiration come from?
Frea: Honestly … my dreams. I have always dreamt about my sweets! in the restaurant my partner and I had I would eat something or read about an ingredient and then I would sleep on it and wake up and go “yep I got it!!!” I know it sounds weird but I’m a very vivid dreamer!
R: Are there any surprise benefits to working for yourself?
Frea: Def! its all on my terms … if I need a day with my partner or my little boy I can take it! All of my customers have families and totally understand it really is a blessing!
Top 3 Baking Tunes.
The Greatest Showman Soundtrack (my son and I are obsessed!)
Love any Ed Sheeran…
Erykah Badu - she calms me down
Ultimate Tea Party Guest List
Katherine Sabbath an amazing cake maker in Sydney her cakes made me realize you can create whatever your heart desires!
Christina Tosi (owner of Milkbar, USA) She totally inspired me to bake what I want to bake; not what I think others want me to bake!
Gizzi Erskine because she speaks her mind and is a kick arse chef!…..Just realized I picked all female chefs!
Q What is your go-to meal when you are short on time?
I got it from Gizzi! I steam greens then sauté them with oyster sauce and soy and nuts ! Fry an egg and chuck it on top ( if I have leftover rice I throw that in as well!)
R: Finally…I know you have travelled all over to eat in some amazing restaurants…Top 3 for your best meal ever: starter, main, dessert. Go!
F: Aghhh!.. so hard ok…
El Celler de Can Roca in Girona, Spain -
INSANE no other words needed!
Vue de monde in Melbourne -one of the best dining experiences of my life (and it was a surprise from my partner!!)
The Modern Pantry in Clerkenwell, London! Anna Hansen and my partner worked together at Sugar Club in London years ago and her sweets are some of the best there are! She pushes your idea of what you think should be in a dessert and it blows my mind everytime!
Here’s a glimpse of the logo design process from inspiration to final logo. Frea had some really clear ideas about the symbols and style she wanted for the logo which made working together a pleasure. She was in Australia and I was in the UK but working internationally is not a problem with Skype Screenshare and Facetime. I would have preferred to be able to sample her wares as we chatted though!!!
So that was a little bit about the fabulous Sugar Mummah…a brilliant new business I am so glad I was able to help along in the early days. If you want to find out more about custom Logo Design for Small Business then click here to read more…